Heilongjiang Feihete Dairy Co., Ltd.
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Feihete was founded in 1962, starting from Qiqihar, the hometown of the Crested Crane. It has a history of over 60 years and is one of the earliest milk powder enterprises in China. As the top brand of infant milk powder in China, Feihete's quality has been widely recognized and it has received numerous honors such as the Global Excellence Manufacturing Award, the Annual TPM Award, and the Top Ten "National Brand Light" brands of China Radio and Television Corporation.
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Digital Transformation Journey:
Factory side: We have developed an intelligent solution for the entire process of milk powder products from research and development to production, distribution, and to the end consumers for multiple factories of Feihai Dairy. This solution enables intelligent management of the entire production process from milk collection to finished products. It helps traditional factories upgrade to transparent factories.
Retail end: Develop a channel display insight solution based on AI image recognition technology for the retail sector, to achieve intelligent management of channels and terminal shelves.